Email Marketing Tips

Quick Tips From An Email Marketing Maven

1. It’s all about relevance. Be interesting. Don’t be self-serving.

2. Keep it short and sweet so people read it immediately. “I’ll get to it later” is the kiss of death.

3. Don’t revert to your “formal” voice when writing. You’ve got a personality, show it.

4. Put a teaser in the email, and a link back to your website. Engage them there.

5. Links in the email are great because they’re trackable. You can figure out what’s working.

6. Once a month is about the right level of frequency for most small businesses.

7. Two things that get your email opened: #1: “From” and #2 “Subject”.

8. Most important: Be Empathetic! If you “listen between the lines” in the video, you’ll see several times where Gail suggests asking yourself “how would you react?”

All things considered, we’d rather you focus on inbound marketing. But, if you’re spending some energy on email marketing, you might as well do it well and get your messages read.

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/4384/8-Great-Tips-From-An-Email-Marketing-Maven.aspx#ixzz1Bc9uuqSP