Wednesday, July 7, 2010

Telemarketing service companies and softaware solutions

A telemarketing service software solution makes it possible to efficiently conduct business with potential customers and current clients on a broader scale than ever before. Telemarketing services vary in size, but all offer multi-level support to various kinds of organizations with the help of a telemarketing service software solution. Businesses involved with education, healthcare, legal services and global businesses can all benefit from inbound and outbound telemarketing services. Not-for-profit organizations and political campaigns often make use of telemarketing services in special ways. Government agencies often outsource their telephone bank needs to telemarketing service providers that assist them with their daily inbound and outbound calls. While many telemarketing companies have basic computer services at their disposal, relatively few of them have installed comprehensive a telemarketing service software solution that can be customized to meet the expectations of their tech-savvy clientele. The industry has designed customized telemarketing service software solutions that not only route calls for telemarketing services, but are customizable to meet each clients’ sales, marketing and other telecommunications goals. Telemarketing service leaders like 1-800 We Answer have recognized the need to innovate, and have implemented technology, telemarketing service software solutions and additional business services to provide added value to their clients. They have taken the end-product in telemarketing service software solutions to new levels.

More and more telemarketing service companies realize that clients require individualized solutions for their campaigns. Cookie cutter solutions generally don’t provide good sales results. When a client contacts a telemarketing service, a sales representative will take all the time needed to ask the client a specific set of questions that will not only create a telemarketing script, but will also customize the telemarketing service software solution to meet the campaign’s needs. The telemarketing service software solution presents the script and all the other information that the telemarketer needs, directly on the telemarketer’s computer monitor. For example, a startup company’s telemarketing campaign for a new product can use many different call center and fulfillment options. These options can include direct mailing, outbound and inbound telemarketing, product fulfillment, information pack fulfillment, broadcast messaging, faxing and call-outs, and much more. The telemarketing service steps in and takes over any and all of these tasks on behalf of the client. The telemarketing company, if it has the capability, can provide full mailing and fulfillment services for the direct mail portion of the marketing campaign: postcards, direct mail pieces, sales letters, information packs and more. These services can easily be handled by a telemarketing company like 1-800 We Answer through the use of a sophisticated telemarketing service software solution. Telemarketing companies can handle inbound sales calls in response to a direct mail campaign, television, radio and other media advertising and other product and service inquiries. Telemarketing services also can connect new customers with your company’s products and services, by generating sales leads, making sales calls and other outbound calls to your market. Telemarketing services are able to provide broadcast messaging by voice, fax and email in certain markets. Broadcast messaging involves distributing a voice or text message about your product and service to as many people as possible by telephone, email or fax. When telemarketing services use broadcast messaging, the recipient has the option of speaking with a live telemarketer by pressing a button on his or her phone to purchase a product, set up an appointment, request more information or any other type of response. These tasks are easily handled through the use of a proprietary telemarketing service software solution.

Telemarketing service companies may also contract with clients to place follow up calls with respondents and prospects, including follow-up phone calls, telephone confirmation of purchases, event attendance scheduling and confirmation, and appointment setting and confirmation. The telemarketing service can also follow up with prospects and respondents by the use of letter, fax, email or even by invoice. Businesses reap the advantages of using a telemarketing service, particularly a telemarketing service coupled with an in-house product fulfillment center, to help reduce their operating costs and constraints.

Telemarketing service software solutions step in to do more than just present the operators with scripts and contact tracking; they help managers control the entire client campaign from the beginning to completion

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